Laura Kszczanowicz

The work of an editor or publisher isn't easy – it's a constant pursuit of materials that'll gain popularity among readers, working with the written word... and the people employed in the editorial office or publishing house. We've created a list of practical tools that'll help the people who edit and publish content in the daily performance of their duties.

Nowadays, you can find examples of microinteractions on almost every website. They not only make the web page more attractive but also improve the user experience, making it easier for the visitor to receive content. What exactly are microinteractions, and where can they be used on a website? Find out more.

Is it your job to manage your company's internal communications? Is it up to you to discover new ways to build relationships with employees and engage them in the company’s life? We suggest what types of content to publish on your intranet portal to interest users and support their work. Check out our suggestions.

Do you already have a unique product or service and are now wondering how to present your offer to the audience? First impressions are significant when it comes to business websites. But don't forget that it's easy to cross the fine line between great design and a web page overloaded with unnecessary elements. See the technology website design examples that can inspire you.

Team development of company publications is a good step towards guaranteeing their high quality. However, cooperation in this field should be structured in order to catch errors faster and prevent the posting of unfinished materials on the website. To this end, it’s worth using a carefully planned content creation workflow. What is it, and how to design it?

Using dynamic content on your website and in your marketing efforts will improve the user experience and achieve better conversions. You can match different variations of elements on your web page to the behavior and habits of your visitors. To do this, it’s necessary to collect and process information about their activity. Learn more about this topic from our article.

Websites can perform various functions for a business. When deciding to create a web page for a company, it’s worth considering what the purpose of its existence should be. Learn about the different kinds of websites and what tasks they will help you accomplish.

Building an online store is only the beginning. Once you've created such a website, you must take care of its online visibility, good user experience, and keeping sales high. Additional ecommerce tools that you can integrate with the online platform used by your company can help you achieve all these goals.

The job of an email marketer is to constantly chase ideas and stay on top of the latest trends. In this article, we’ll focus on the best newsletters created by brands in recent years and explain what makes them effective tools for promoting a company and its offerings. See our examples and get inspired.

Want to learn how to create a landing page that will help you achieve your company's goals? Are you planning to design an LP, or maybe you already have a subpage that needs optimization? The tips we'll share with you will make it easier for you to increase conversions. Read our article and see how to create landing pages that convert.