Blog /Business and Project Management

Web pages can vary in terms of their complexity. Some contain more subpages and use more functionalities than others. However, there are elements that shouldn't be missing from any company website. Find out what important parts you need to keep in mind when building a web page.

There are many ways of conducting business activities on the Internet. However, choosing the right ecommerce business model isn't as easy as it may seem. Careful consideration of the available options and an analysis of your resources will allow you to select the best type of business activity and create an effective strategy for your ecommerce business.

Email marketing is an effective and frequently used promotion and sales tool. However, it isn’t enough to send a message with a description of the offer to increase sales and interest the customer. Every day, hundreds of campaigns are marked as SPAM by internet users. Fortunately, you can learn how to avoid it. Our article highlights examples of outstanding email marketing campaigns that will inspire you to make your own mailing.

Nowadays, customers expect more and more freedom in choosing the payment option and they may resign from making a purchase on your platform if they don’t find the payment method that suits their preferences. Unfortunately, not every business can afford to implement an infinite number of payment methods. That’s why it's worth analyzing the possibilities available on the ecommerce market and selecting a few of them.

Communication with the customer means more than just publishing your offer on a website and responding to possible complaints. Start building a long-lasting, positive relationship with your audience, even before they decide to make a purchase. There are many ways to improve contact with the customer. Establishing lasting, positive relationships with your clients will result in increased sales and encourage prospective customers to use your services.

Nowadays, impressing a potential client isn't easy, especially in the business world full of conscious customers, guided mainly by logic and the long-term interest of their own company. Creating a unique corporate webpage is the first step in attracting the customer's attention. In our article, you'll find a handful of corporate website design tips and examples of unique sites.

Do you have an idea for an application or website? Do you want to implement it, but wonder how to start creating it with a team of designers and developers? The specification, meaning in short the scope of the project, plays an important role in this process. With this post, we'll help you understand the importance of building a specification for your team, and how a well-thought-out document of this type helps with getting the work on a project started.

The use of mailing in promoting a company and its offer rarely gives the expected results if the business operates without a well-thought-out email marketing strategy. Changes in business are hardly ever accidental. A responsible business owner should always analyze their environment and have a good action plan. By following best practices in creating an email marketing strategy, you’ll prepare campaigns that’ll improve your sales results and customer relations.

Email campaigns are one of the proven methods of communication with potential and loyal customers, and the automated email marketing increases the effectiveness of the activities carried out through this channel. Such an approach to promoting a business has many advantages. However, to benefit from implementing the automation, you first need to understand how it works.

Are you interested in online business and looking for inspiration for an ecommerce startup? Internet business isn't only about online stores, although they're a big part of this market. From our article, you'll learn what types of startups have great potential in today's digital business world.