Blog /Business and Project Management

Effective email marketing isn’t easy. For an advertising campaign conducted using this communication channel to bring the expected results, it's necessary not only to ensure a flawless message, but also to build a good email database. How can you do that?

Having a website, you may need someone to maintain it: doing regular updates and error checking, monitoring performance, etc. The service you consider in this case is support. It's a natural choice, but what if you'll need help with developing your website from time to time? Should you still select support, or choose cooperation with a team of developers? We'll explain the differences between these services and advise you on which one to choose and when.

A website is the business card of every company and when you use it properly in marketing campaigns, it may increase your brand visibility online. You most certainly know already that a company website and its position in search engines is crucial. An SEO audit will give you information on how you can optimize your website so it appears in the top searches of your potential clients. Read our article to learn why it isn’t worth delaying the audit.

When thinking about employees of software development agencies, developers are the ones that come to our minds in the first place. This is obviously no mistake. However, there are a few other very important roles to remember, without which even the best technologically prepared product may prove to be a total failure. In this article, we’ll show you who is a part of the software development team.

Droopler offers the ability of building a professional webpage using ready-made visual components. This website builder can also be customized to your individual needs. In the text below, we’ll present some examples of pages created with Droopler.

Today, publishers use many tools to create digital editions of publications and to make them available to a wide audience in various communication channels. There are many publishing platforms you can use, and each one offers different functions. Do you want to try your hand at the world of digital publishing? Have you heard a bit about publishing platforms and are wondering which applications are the best? Check out our list.

Search engine optimization is a complex process consisting of many smaller and bigger activities. They are all aimed at optimizing your website so that it could be better visible for search engines, and thus more often visited by your prospects. For these purposes, the crucial practices to apply are the ones related to technical SEO. We’ll explain to you this process and its elements. We’ll also show an easier way for optimizing a Drupal website with a Droopler tool.

Are you interested in marketing automation? Do you want to use its opportunities for your business? If so, you shouldn't miss the Mautic Conference Global, an event dedicated to Mautic, which is one of the best tools for automation of marketing activities.

Comments sections on the online platforms encourage users to interact. They can share their opinions after reading the article or join the ongoing discussion. As a person responsible for the website, you can also take part in it, showing the human face of the brand and its willingness to dialogue. To simplify this task, you need a solid comment system. We’ll advise you on how to choose such a tool and show different solutions available on the market.

You certainly know many popular marketplaces. We don't mean only the one created for Facebook, but also eBay or Allegro in Poland. Building a marketplace platform means a completely different approach to e-commerce than when running a regular online store. It allows you not only to sell your own products, but also to profit from cooperating with other brands. Are you wondering if this is the right solution for your company?