Laura Kszczanowicz

Email campaigns are one of the proven methods of communication with potential and loyal customers, and the automated email marketing increases the effectiveness of the activities carried out through this channel. Such an approach to promoting a business has many advantages. However, to benefit from implementing the automation, you first need to understand how it works.

Are you interested in online business and looking for inspiration for an ecommerce startup? Internet business isn't only about online stores, although they're a big part of this market. From our article, you'll learn what types of startups have great potential in today's digital business world.

You might know that customers are quite keen to share their thoughts about various brands online. What value do customer testimonials have for your business and how can you present them on your website? Read our article and learn more about the benefits of using customer testimonials on your website.

Many people are thinking about launching and running their own online business. There are plenty of ways to do so – some require an initial investment of money, others just require time. Some models allow you to earn money right from the get-go, after you complete your first assignments and orders. Find out what types of online businesses there are and decide which one is best for you.

Do you dream of a website for your startup that will "pull" users deeper and deeper? A unique and at the same time functional page isn't only a showcase of the company, but also a business tool that allows you to present the product of a new company and gain clients. Minimalism is in fashion, but that doesn't mean you can't design a site with a few surprises for your audience. Check out 10 startup websites that may be an inspiration for your new website.

Looking for information about products and services on the web, we may come across many chatbots. Artificial intelligence is increasingly replacing humans not only in repetitive, manual tasks but also in sales or customer support. In which situations is it worth using a chatbot?

There are many sources of knowledge about the ecommerce industry for budding entrepreneurs and seasoned businessmen: online discussion groups, trade magazines, conferences, and many more. On ecommerce blogs, you can find articles on various topics and of varying complexity so it's a good place to search for information on online stores, track the trends and news from the industry.

The customer experience of interacting with an online sales page has a great impact on their overall brand opinion. You can keep your customers happy in many ways. There are many good practices that you can apply to your virtual store. You must, however, remember that the customer experience doesn't end when the transaction is completed.

The use of interesting functionalities, unusual and typical solution packages for ecommerce businesses is possible thanks to the development of numerous technologies. Although you can find many articles on the web about open source and commercial ecommerce platforms available on the market, choosing the right solution isn't easy. To make this task easier for you, in this text we'll compare 5 open source solutions.

There are few people who haven't participated in at least one webinar, webcasting or online conference. Such remote events are appreciated by both entrepreneurs and consumers. While many of us prefer face-to-face meetings, it's very likely that the popularity of online business sessions won’t decline in the near future. Find out how webcasting differs from other forms of remote meetings and how to use this type of broadcast in your business.