Laura Kszczanowicz

You already have an extensive mailing list and run advertising campaigns, but want to make sure that your email marketing will bring great results? Building a contact list is just the beginning of the work. There are some important good practices in managing an email list that you may want to adopt.

Choosing the right tool for analyzing the content of a company website depends on individual needs. Every company has a different content strategy and history of activities in the area of promotional content creation. You may find many free and paid platforms with interesting functionalities on the market. Check some of them out.

Effective email marketing isn’t easy. For an advertising campaign conducted using this communication channel to bring the expected results, it's necessary not only to ensure a flawless message, but also to build a good email database. How can you do that?

A website is the business card of every company and when you use it properly in marketing campaigns, it may increase your brand visibility online. You most certainly know already that a company website and its position in search engines is crucial. An SEO audit will give you information on how you can optimize your website so it appears in the top searches of your potential clients. Read our article to learn why it isn’t worth delaying the audit.

Today, publishers use many tools to create digital editions of publications and to make them available to a wide audience in various communication channels. There are many publishing platforms you can use, and each one offers different functions. Do you want to try your hand at the world of digital publishing? Have you heard a bit about publishing platforms and are wondering which applications are the best? Check out our list.

You certainly know many popular marketplaces. We don't mean only the one created for Facebook, but also eBay or Allegro in Poland. Building a marketplace platform means a completely different approach to e-commerce than when running a regular online store. It allows you not only to sell your own products, but also to profit from cooperating with other brands. Are you wondering if this is the right solution for your company?

Are you considering investing in an application that will work well on mobile devices? Building a native application has its benefits, but are you still hesitating? A progressive web application (PWA) will be a good alternative. From this article, you can learn how it can improve your business operations.

There are many programming languages. Developers can decide which one they want to learn and how. There are stationary and online courses available on the market. It's also possible to learn on your own using free materials – it all depends on individual preferences. Selecting the right language is extremely important. It’s worth choosing the one that is widely used and in high demand.

Laravel is one of the open-source PHP frameworks built on Symfony. Access to ready-made components, a high level of security, and numerous tools aimed at improving application development – all this makes it used in projects for many industries. From this article, you can learn which projects Laravel is used for.

Recruiters often work under a lot of pressure. A definite budget, a particular date by which the recruitment team must find and hire the right employees, and of course the documentation that needs to be dealt with – conducting the recruitment process is not an easy task. What useful applications can facilitate the work of recruiters and for which tasks can they be used?